Naming of Thai Youtube Channels Focusing on Finance and Investment
Article Sidebar
Main Article Content
Abstract
This study aims to analyze the language used in the naming of Thai YouTube channels focusing on finance and investment, as well as to examine their naming characteristics. This research is a qualitative study that collected data from 300 Thai YouTube channel names between August 1st - August 31st 2025. The findings reveal that the language used in naming can be categorized into two types: Monolingual naming, using either Thai or English, and Bilingual naming, where part of the name is in Thai and another part in English. Regarding punctuation usage, five types were found: hyphens, colons, parentheses, period, and repetition marks (Maiyamok , “ๆ”). The semantic analysis of Thai YouTube channel names identified two major semantic domains: 1) the financial and investment domain, which includes assets, resources, methods or processes, tools, goals, roles, and metaphorical expressions (2) the general domain, which includes personal or organizational names, occupations and social status, kinship, animals, places, distinctive content features, and miscellaneous. Furthermore, three distinct naming patterns were observed: naming based on the general domain, naming based on the finance and investment domain, and naming that combines both the finance and investment and general domains.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright is that of the journal any reproduction must be permitted by the editor of journal
References
Burana, T. & Singsawat, P. (2021). Language Characteristics and Tactics of Naming Facebook Accounts of Mahasarakham University Students Journal of Humanities and Social Sciences, Mahasarakham University, 40 (1), pp. 115-128. (In Thai)
Chaiyapan, S. & Watchara-ampai, A. (2011). How Important is a Name (Science of Naming). Princess of Naradhiwas University Journal, 3 (2), pp. 122-126. (In Thai)
Kersten, S. and Lotze, N. (2021). Anonymity and Authenticity on the Web: Towards a New Framework in Internet Onomastics. Internet Pragmatics, 5 (1), pp. 38-65.
Khumtong, N. (2014). A Study of Change in Business Naming in Sampeng Area [Master’s Thesis]. Thammasat University. (In Thai)
Nida, Eugene. A. (1975). Componential Analysis of Meaning: An Introduction to Semantic Structures. Hague.
Phokasakonwanit, C and Boonyayotying, A. (2024). Culture Study of Language Usage in Naming toward Belief in Auspicious Things by the Use of K-H Consonants as Auspicious Naming Decision. Journal of Association of Professional Development of Educational Administration of Thailand, 6 (4), pp. 325-336. (In Thai)
Ronakiat, N. (2012). Attitudinal Factors of Determining Disyllabic Thai Nicknames. Journal of Language and Linguistics, 31 (1), pp. 1-19. (In Thai)
Royal Institute. (2008). Guidelines for the Use of Punctuation Marks and Other Symbols. Aroon Printing. (In Thai)
The Royal Institute. (2011). Dictionary of the Thai Language BE. 2554. [Application software]. The Royal Institute. (In Thai)
Royal Institute. (2017). Dictionary of Linguistics Terms (General Linguistics). A Biz Intergroup. (In Thai)
Sakonthawat, K. (2022). Competency-Based Learning Activities for Enhancing Financial Literacy. Kaewchaochom Media & Print Center. (In Thai)
Siriwatananawin, W (2001). The Study of Thais’ Naming [Master’s Thesis]. Silpakorn University. (In Thai)
Statcounter. (2025). Social Media Stats. https://gs.statcounter.com/social-media-stats/
The Standard Podcast. (2023). The Money Coach The Money Case EP. 190. https://www.youtube.com/watch. (In Thai)
The Stock Exchange of Thailand. (2025). Project to Support Finance and Investment Curricula for General Education in Higher Education. https://www.set.or.th/ (In Thai)
Watanapongsakul, S. (2010). Pronoun Reference in Khmer and Thai. In Thai Studies in the Context of Diversity: A Collection of Academic Articles, Prachachon Publishing House. (In Thai)
Zgusta, L. (2025). Name. https://www.britannica.com/topic/
