STRATEGY OF MANAGEMENT ECOTOURISM IN PHRAMAHATATWORAMAHAVIHARA TEMPLE NAKHORNSITHAMMARAT PROVINCE

Abstract

The objectives of the research are to study the strategy of the conservative ecotourism management in Phramahatatworamahavihara Temple in Nakhonsridhammaraj Province in the five fields, namely, the strategy of management and administration, marketing and public infomation, tourism resources, travellers and services, and to study the circumstances of problems and obstaeles and the ways of their solutions concerning with making the strategy of the conservative tourism within Phramahatatworamahavihara Temple. The methodology of this research was devided into two parts, namely, the first one consists of survey research and the means of data collecting were done by presenting the 400 questionnaires from travellers and second one consists of the in - dept interview from 11 key informants. The available data are analysed and evaluated by employing the statistical percentagy,medium arithmetic, standard deviation, One-way ANOVA and multiple comparison, and the conclusion of the results gained from the interview are made.

          The results of the study are found that generally, the traveller’s opinions of the strategy of the ecotourism management in Phramahatatworamahavihara Temple are at the high level of 3-78. When examining each part of the strategy is found that the management and administration, marketing and public infomation of the temple are at the medium level, and the resources of tourism and travellers are at the high level, but the temple’s services are at the medium level.

          The results of the hypothesis test are found that the travellers sex, age , education level, occupation and income are different and they have had the general and in part different opinions concerning with the strategy of the conservative ecotourism management which are in accordance with the fixed hyphothesis, So, the difference of the travellers must be considered in implementing the strategy of the conservative ecotourism management.

          The results of the interviewees are found that if the strategy of the conservative ecotourism management is administered in Wat Phramahatat woramahavihara, it would result in the sustainable tourism in the temple. The most important strategy is the administration and management one because it moves the other strategies to the success. The strategy in marketing and public information should be done in the suitable quantity. The strategy in ecotourism resources should be more improved. The strategy in the tourism field is quatified but the strategy in administration should be more developed. The suggestions in maping out the strategy in the conservative ecotourism management in Wat Phramahatatworamahavihara Temple are that the temple should invite the experienced persons and the related organizations to be appointed as the committee to clearly plan the vision, policy and administration and management planning. This will result in implementing the ecotourism management in Wat Phramahatatworamahavihara Temple and it will be the sustainable tourism