THE MANAGEMENT MODEL TO VALUE ADDED OF FINE ART FROM NATURAL MATERIALS

Abstract

The objective of this research were 1. to study of the context of management in adding value to fine art from natural materials 2. to develop the management model in adding value to fine art from natural materials and 3. to evaluate the effectiveness of the management model in adding value to fine art from natural materials. The sample group consisted of 30 undergraduate students from Nakhon Si Thammarat Rajabhat University: 10 students from Painting program, 10 students from Art Education and 10 students from Visual Communication Design, 7 art experts and 5 scholars. The purposive sampling technique was employed to select the sample group. The research employed mixed method approaches both qualitative and quantitative research.

The findings were as follows;  

1. For the context of management in adding value to fine art from natural materials, there were the problems about knowledge and understanding of natural materials and a lack of suggestions from art instructors in the techniques and creative process which could not be used to manage for adding value in the art aspect. There were a lack of support from universities, a lack of skills in adding value for fine art work and a lack of searching information about natural materials in the locality.

2. The result of the development was the way of management in adding value to fine art from natural materials consisting of seven main components which were principles, objectives, contents, activities, period of time, instructional media, and testing and evaluation. The sub components were orientation, grouping students to explain about techniques of creative process, to practice creating artworks in accordance with pattern and to develop and extend knowledge. The results of evaluation for the effectiveness of the management model showed students had overall high satisfaction towards model of management model in adding value to fine art from natural materials in all aspects.