BUDDHADHAMMA INTEGRATION FOR ENHANCING POLITICAL COMMUNICATION TO THE PEOPLE IN PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

This research aimed to 1) study the general conditions of people’s political communication in Phra Nakhon Si Ayutthaya Province, 2) study the people’s political communication process in Phra Nakhon Si Ayutthaya Province, and 3) propose the Buddhadhamma (Sangahavattu 4) integration for enhancing political communication of people in Phra Nakhon Si Ayutthaya Province.
Findings were as follows:
1. Knowing and understanding the principle of sending a message depends on the truth. People should have communication skills, a good attitude, ability to make informed, the content sent out must be relevant and clear, accurate and valuable, knowing how to use all kinds of online media or channels that are accessible quickly and not contrary to the belief, having critical thinking consciously.
2. Political communication process was found at high level (x ̅ = 3.75, S.D. = 0.59). When considering each aspect, the receiver had the highest level of opinions (x ̅ = 3.84, S.D. = 0.71), followed by the media or channel (x ̅ = 3.81, S.D. = 0.70) and the lowest level was the sender (x ̅ = 3.61 S.D. = 0.63).
3. The results of knowledge sharing to analyze the political situation revealed that the words that are endearing polite, sweet, and pleasant to listen to help have a broad perspective. Ways to create respect for each other to make political communication understandable quickly were as follows: behave beneficially; have a heart; love to benefit each other with honesty and fairness for the common interest; be consistent and rational; provide clear and accurate information to individuals and society.