THE DEVELOPMENT OF ACADEMIC SERVICE STRATEGY FOR SOCIETY OF MAHAMAKUT BUDDHIST UNIVERSITY

Abstract

        This research used a qualitative research methodology. The objectives of this research were 1) to study the conditions and problems of academic service for society of The Academic Service Center, Mahamakut Buddhist University 2) to develop academic service strategies for society of The Academic Service Center, Mahamakut Buddhist University by using SWOT Analysis to know the strengths, weaknesses, opportunities, threats and the strategic development action guideline. Then, to synthesize opinions and assess the condition of problems of the academic service for society from the matching table in TOWS Matrix. After that, drafting the strategies by dividing the researchers into 2 groups consisted of 14 key Informants who collect qualitative data in nature of Semi - structured Interview and 5 qualified persons who collect qualitative data in nature of Focus Group Interview in order to examine the drafting strategy by choosing Purposive Sampling.

The research results found that;

       The academic service strategy for society of Mahamakut Buddhist University consisted of 12 strategies included: Developing the effective academic service program related to the community needs and adhere to Buddhism and culture by contributing from a variety of networks. 2 ) Follow-up evaluation in improving program to develop the training course to be accepted by society. 3 ) Cooperating with external organizations to develop the academic service process follows PDCA standard. 4 ) Organizing a variety of academic service projects cover both academics and activities which meet the needs of the community. 5) Determining the academic service action plan in order to direct, monitor and evaluate. 6 ) Allowing the community participates in the formulation of standardized evaluation criteria. 7) Training and developing personnel to have knowledge and consistently expertise in information systems. 8 ) Building a system of directing, monitoring and evaluating. 9) Promote and support producing research, creative and innovative work to process Intellectual Property Management. 1 0 ) Develop teachers' potential and related personnel to have the research and academic service competency where students involve in the process. 11) Motivate and honoring researchers who build a reputation for university. 1 2 ) Build research networks with external organization to develop the system and mechanisms for managing research supporting document.