THE PROMOTION OF ETHICS AND MORAL FOR THE PEOPLE IN ELECTION OF MEMBER OF SUB-DISTRICT ADMINISTRATIVE ORGANIZATION IN LAMED SUB-DISTRICT ADMINISTRATIVE ORGANIZATION, CHAIYA DISTRICT, SURAT THANI PROVINCE

Abstract

        This research aimed to study the moral and ethical promotion for people towards the election of members of the Subdistrict Administrative Organization and to analyze problems, obstacles, and guidelines for promoting morality and ethics for people towards the election of members of the Subdistrict Administrative Organization in Lemet Subdistrict, Chaiya District, Surat Thani Province. The sample group consisted of 355 people in Lemet Subdistrict. Data were collected using questionnaires. Data were analyzed using statistics as follows: frequency, percentage, mean, and standard deviation. Data were also collected through interviews with five key informants, selected by Purposive sampling. Qualitative data were analyzed using descriptive analysis.

The research showed that:

1. Overall, promoting morality and ethics for people towards the election of members of the Subdistrict Administrative Organization in Lamet Subdistrict, Chaiya District, Surat Thani Province, was high. ( =4.32, S.D=0.27)


2. Problems, obstacles, and guidelines for promoting morality and ethics for people towards the election of members of the Subdistrict Administrative Organization in Lamet Subdistrict, Chaiya District, Surat Thani Province: The problems and obstacles were the inaccessibility of publicizing the election. People have political knowledge and understanding correctly. There was still fraudulent use of voting rights in the election area. For the promotion guidelines, the elections should be publicized so that people have unbiased political knowledge and understanding. It should also provide the campaign to disseminate political and election knowledge to the public. People should participate in political development and be encouraged to exercise their voting rights honestly and fairly.