TWELVE TRADITIONS OF SOFT POWER FOR NEW NORMAL ECONOMIC

Abstract

This article plays a role in strengthening communities by preserving Buddhism through ensuring the stability of family and kinship systems, as well as developing relationships both within and between communities. The “Heet Sib Song” tradition is valuable for individual development in areas such as emotional well-being, intellect, and emotional intelligence. It also fosters knowledge and skills. At the societal level, it promotes confidence and faith in local culture, strengthens budget management, and instills pride. The values supporting community development include progress in the areas of economy, environment, education, governance, communication and technology, health, and the community itself.

The approach to passing down the “Heet Sib Song” tradition includes clearly defining the practices for each month in line with societal conditions, expanding communication channels to be more diverse and modern, and encouraging children, youth, and the community to actively participate in the preservation of the tradition. This fosters local pride and development in conservation, the transmission of historical and cultural values, which are key to building community strength while continuing to promote livelihoods for community members.