THE EVALUATION OF THAI LANGUAGE DEVELOP READING WRITING AND COMMUNICATION SKILLS PROJECT AT BANTUADTHONG SCHOOL UNDER NAKHON SI THAMMARAT PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Abstract

     This study aimed to evaluate the Thai language skill development project at Ban Thuad Thong School, under the Nakhon Si Thammarat Primary Educational Service Area Office 1. The evaluation focused on three aspects: 1) project objectives, 2) implementation process, and 3) project outcomes. The sample group included 237 participants, consisting of school administrators, teachers, and students. Research instruments included a five-point Likert scale questionnaire and focus group discussions. Quantitative data were analyzed using descriptive statistics: percentage, mean, and standard deviation. Qualitative data were analyzed using content analysis.

The results showed that;

The project objectives were clear, easy to understand, and aligned with school policies and activities, although some objectives did not fully meet student needs. The implementation process generally followed the planned procedures, with structured activities. However, there were limitations in aligning activities with academic standards and in establishing a systematic data collection process. In terms of outcomes, students’ academic performance in Thai language improved, especially in the academic years 2022–2023, where achievement exceeded school targets. National O-NET scores also showed a rising trend. Additionally, students expressed high satisfaction with the project, particularly in areas where they felt it positively impacted their Thai language learning.