THE DIRECTION OF THE POTENTIAL DEVELOPMENT COMMUNITY OF CONFECTIONERY PRODUCTION INTO THE SUSTAINABLE TOURISM IN PHETCHABURI PROVINCE

Abstract

     The research titled “The direction of potential development community of confectionery production into the sustainable tourism in Phetchaburi Province” aims to study the direction of potential development community of confectionery production into the sustainable tourism in Phetchaburi Province. The research employed a combination of quantitative and qualitative methods. The qualitative research was collected through community leaders, community members, entrepreneurs, tourists, staff, and administrators within the Town municipality, Phetchaburi Province.

The result shows that:

1. The direction of potential development community of confectionery production into the sustainable tourism in Phetchaburi Province is considered highly significant overall, including integrated planning linked to activities, systematic public relations for tourism campaigns. The community was supported by the government agency and the private sector, while the community was involved in resource management and could develop the sweet products of the community further.


2. The direction of potential development community of confectionery production into the sustainable tourism in Phetchaburi Province is as follows:
   1) collaboration among the community, the government agency, and the private sector in managing of making sweet products a tourist attraction of the community. 2) collaboration among the community, the government agency, and the private sector in public relations and creating a tourist navigation of the produced-sweet community. And 3) encouraging local people to provide knowledge to tourists to access the attraction of the produced-sweet area, the unique produced–sweet area of Phetchaburi Province, aiming for widespread recognition and sustainable tourism.