Identity Creation in Vector Graphic Design for Online Selling of Professional Graphic Designers

Abstract

        "Selling images online" is a business that has extensive opportunities for vector work. The graphic designers can create quality work and have their own identity to access the "opportunity" to gain money from selling vector images online. This research is qualitative research using an in-depth interview method in collecting data from a group of 12 professional graphic designers. The aim of the study is to study the identity in the business type of professional vector graphic designers. The key informants were selected by snowball sampling and the finding was presented in a descriptive way

        The finding indicated that the graphic designers search for identity in vector’s design from the passion and love in design.   Including, their skills of basic design. Also, they learn from the examples of creative ideas from the website such as Pinterest, Dribble, Behance, and Shutterstock.  They can create the identity by using the original thinking, the differentiation, the design trend, and customer needs

        This research will bring benefits to digital communications and design study. It can also be the guide to create identities in the design of business type’s vector images for graphic designers who sell vector images online or general graphics and those who are interested in selling online vector.