ปัจจัยที่มีผลต่อการผลิตซ้ำความรุนแรงและแนวทางลดการซ้ำความรุนแรงในกระบวนการผลิตสื่อ: มุมมองจากนักศึกษาด้านนิเทศศาสตร์ในจังหวัดเชียงใหม่

Abstract

The previous researches about violence in Thai drama series has been studied periodically, but there has been no change in the format of the presentation of violence. This research studied students in communication arts and their perspective towards factors that affect reproduced violence in Thai drama series, as well as looking at suggestions for reducing the reproduction of violent content during the media production process. This study is a qualitative study that used focus groups filled with communication arts students in four universities in Chiang Mai, Thailand. The results showed five factors that affect reproduced violence in Thai drama series, and these are; 1) lesson in universities teach an outdated social value mind set; 2) the audience not concern about violent content ; 3) media producers choose violent content; 4) the sponsors of productions do not concern themselves about media content; and 5) the unreliability of media regulation. Moreover, to reduce violent content in the media production process, work should be done in the pre-production process regarding shooting plans have already been planned. The results of this research are expected to be useful for academic and professional work to reduce reproducible violence in television drama.