Consumption behaviour and the factors for making vegetarian and vegetarian dietary decisions that is sold online

Abstract

The research objectives are; (1) to study different demographic characteristics and vegetarian and vegetarian eating habits, (2) to study different demographic characteristics with the decision to consume vegan and vegetarian food That are sold online and (3) to study vegetarian and vegan dietary habits that influence vegetarian and vegan dietary decisions that is sold online. In which the sample studied is the people who consume vegan and vegetarian food sold through online channels, 400 samples using accidental sampling methods. Data were analysed by using SPSS program. The statistics used were Chi-Square test, Independent sample t-test, (One-way ANOVA) F-test. The results of the study show that the different demographic characteristics are gender, age and average monthly income. And the overall vegetarian and vegan dietary behaviours are different with statistical significance at the level of 0.05 and also found that the different demographic characteristics are average monthly income with the decision to consume vegan and vegetarian food sales through online channels are statistically significant at the 0.05 level. The different demographic characteristics are gender and age and vegetarian and vegetarian dietary decisions. That is sold through online channels as a whole. In addition, it was found that the vegetarian and vegan dietary behaviour as a whole affecting the decision to consume vegan and vegetarian food That is sold through online channels as a whole with statistical significance at the level of 0.05