IMPACT, CHANGES IN INFORMATION TECHNOLOGY USAGE AND INFORMATION TECHNOLOGY FACTORS AFFECTING THE OPERATIONS OF LOGISTICS SERVICE PROVIDERS IN CHIANG RAI DURING THE COVID-19 PANDEMIC

Abstract

This research aims to study the impact and changes in the usage of information technology by logistics service providers and to study information technology factors affecting the performance of logistics service providers in Chiang Rai during the COVID – 19 pandemic. The research methodology used in this study was a mixed-method approach. The data collection used for the qualitative approach was an in-depth interview of 10 logistic service providers with survey research for a quantitative approach by using questionnaires to collect data from 89 registered logistics service providers in Chiang Rai Province. Data were analyzed using descriptive statistics and inferential statistics using Pearson's correlation analysis and multiple correlation analysis.

The impact of the COVID-19 pandemic affects logistics activities in transportation, warehousing, inter-business operations, information technology infrastructure, changes in customers' demand, and business information security risk. The logistics service providers in Chiang Rai Province have a higher level of adaptation in the use of information technology in their business operations compared to their pre-Covid-19 pandemic causing the results of the overall operations to occur at a high level in every variables flexibility Fast response and resilience and recovery, respectively. The adjustment in the application of information technology in business was related to the outcome of the logistics service providers in Chiang Rai Province at a significant level of .01 with a relationship in the same direction. The Pearson correlation value was .756. The adaptation of an application of the analytical program in business was able to predict the outcome of the logistics service providers in Chiang Rai Province by 57.10%. Predict (R²) equals 0.571.