Community-based learning management utilizing the cultural capital of King Narai the Great to develop digital entrepreneurship skills for Higher Vocational Certificate students

Concept of Community-Based Learning Management Utilizing the Cultural Capital of King Narai the Great’s Land to Develop Digital Entrepreneurship Skills in the Thai Society in the Digital Age Course for Higher Vocational Certificate Students This concept aims to enhance students' potential by providing hands-on business experience both inside and outside the educational institution. The objective is to enable students to apply their knowledge and experiences in becoming entrepreneurs, serving as a pathway to future career and income generation. By integrating digital technology, students will creatively design and develop products inspired by the cultural capital of King Narai the Great’s land. These innovations should be unique, modern, and applicable to real-world markets. Examples include digital tourism maps, cultural products, and technology-driven product designs. Through direct field studies, students will gain firsthand experience and apply digital entrepreneurship skills to transform local resources (cultural capital) into business value. This approach fosters a sense of pride and appreciation for their heritage while promoting sustainable development.

Abstract

This research aimed 1) Study the current conditions and challenges in learning management to develop digital entrepreneurship skills among students at the higher vocational certificate (Diploma) level. 2)Develop community-based learning management using the cultural capital of King Narai the Great’s heritage to enhance digital entrepreneurship skills in the "Thai Society in the Digital Age" course for higher vocational certificate students. This study employs a mixed-methods research approach, emphasizing community-based education management along with technological innovation. The study involves developing an Augmented Reality (AR) book as a supplementary teaching material and utilizing multidimensional analysis for student assessment.The research sample includes four colleges under the Office of the Vocational Education Commission in Lopburi Province. A total of 335 respondents were selected using Krejcie & Morgan’s sampling formula. The target group consists of 30 students enrolled in the "Thai Society in the Digital Age" course at Lopburi Technical College.Research instruments include student questionnaires, interview guidelines for teachers and students, a digital entrepreneurship skills assessment form, and a project evaluation rubric. Data analysis involves calculating means, standard deviations, and authentic performance assessments.

The research findings indicate that the current state and challenges of learning management for developing digital entrepreneurship skills are at a high level (Mean = 4.21, Standard Deviation = 0.82). Students demonstrated the ability to analyze, synthesize, and appreciate traditions and culture, creatively adding value to cultural identity. They also developed presentation and technological skills, as well as digital entrepreneurship competencies.Moreover, students played a leading role in utilizing local resources (cultural capital) to create business value, fostering a sense of pride in their heritage, which contributes to sustainable development. They effectively applied technology-based media to enhance their digital entrepreneurship skills through cultural capital by integrating educational innovation, specifically Augmented Reality (AR) books, as instructional tools. Combined with community-based learning management, this approach appropriately supports students' competencies in the digital era.