The Lifelong Kindergarten Concept in Digital Marketing Communication
Lifelong Kindergarten Concept and Digital Marketing Communication
Keywords:
อนุบาลตลอดชีวิต, การสื่อสารการตลาดดิจิทัล, การมีส่วนร่วมของผู้บริโภค, กลยุทธ์ 4PAbstract
This research aimed to explore the applicability of the “Lifelong Kindergarten” concept, which emphasizes creative learning through the four principles of Projects, Passion, Peers, and Play, in the context of digital marketing communication. The study employed documentary research, literature review, and case study analysis from successful international and Thai brands.
The research findings revealed that the 4P framework can be effectively applied to digital marketing strategies through practices such as User-Generated Content (UGC), value-based communication, community building, and interactive experiences using gamification and AR/VR technologies. Integrating these principles enhances consumer engagement, fosters value-based relationships, and strengthens long-term brand loyalty.
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