Developing and Evaluating an Interactive E-book to Promote Thai Communication Skills in Real-World Contexts Among Undergraduate Students

Abstract

This study focused on: 1) developing an interactive e-book for the Thai Language for Communication course; 2) comparing students' learning achievement before and after using the interactive e-book; 3) examining students' Thai communication skills in real-life situations after studying with the interactive e-book according to the established interpretation criteria; and 4) measuring student satisfaction with the learning material. Participants were 42 students enrolled in the Thai Language for Communication course during the first semester of the 2025 academic year, comprising the entire student population. The research instruments included an interactive e-book, a media quality assessment form, an achievement test, a Thai communication skills evaluation form, and a satisfaction questionnaire. Data were analyzed using means, standard deviations, and a paired-samples t-test. The results showed: 1) the interactive e-book demonstrated excellent overall quality; 2) students' post-test achievement scores were significantly higher than their pre-test scores; 3) students demonstrated excellent Thai communication skills in real-life situations; and 4) students reported high overall satisfaction with the interactive e-book. The findings indicated that the interactive e-book received the highest overall quality rating. Students’ post-test achievement scores were higher than their pre-test scores, their post-learning Thai communication skills were rated at the highest level, and their overall satisfaction was high.

 Keywords: Interactive E-book, Learning Achievement, Student Satisfaction, Thai Communication Skills