ความตั้งใจที่จะเป็นผู้ประกอบการของนักศึกษาครุศาสตร์อุตสาหกรรมบัณฑิต สาขาวิชาวิศวกรรมโยธา มจธ. ตามกรอบแนวคิดของทฤษฎีพฤติกรรมที่วางแผนไว้

Mongkhon Narmluk; Ekarut Ruayruay; Inthira Kampeera; Sanit Wongsa; Settapong Sriviriyanont; Phermphorn Buathong

Authors

Mongkhon Narmluk Division of Civil Technology Education, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi
Ekarut Ruayruay Division of Civil Technology Education, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi
Inthira Kampeera Division of Civil Technology Education, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi
Sanit Wongsa Division of Civil Technology Education, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi
Settapong Sriviriyanont Division of Civil Technology Education, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi
Phermphorn Buathong Division of Civil Technology Education, Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi

Keywords:

Entrepreneurial Intention, Attitude Towards Entrepreneurship, Perceived Self-Efficacy, Subjective Norm, Industrial Education Students

Abstract

This study aimed to examine (1) the level of entrepreneurial intention, (2) the relationships between attitude towards entrepreneurship, subjective norms, and perceived entrepreneurial self-efficacy with entrepreneurial intention, and (3) the factors influencing entrepreneurial intention among students in the Bachelor of Science in Industrial Education (Civil Engineering) Program at King Mongkut's University of Technology Thonburi (KMUTT), using the Theory of Planned Behavior (TPB) as the conceptual framework. The sample consisted of 74 third- to fifth-year students (82.2% of the population), with data collected via an online questionnaire during the 2022 academic year. Data were analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. The results revealed that students had a high level of entrepreneurial intention (Mean = 3.65, S.D. = 1.09), and all three TPB components showed statistically significant positive relationships with entrepreneurial intention (p < .01). Multiple regression analysis indicated that perceived entrepreneurial self-efficacy (β = 0.422), attitude (β = 0.300), and subjective norms (β = 0.259) together explained 58.6% of the variance in entrepreneurial intention (R² = 0.586). These findings suggest that curriculum development should focus on enhancing students' perceived self-efficacy and fostering positive attitudes towards entrepreneurship, in alignment with KMUTT's entrepreneurial university policy.

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