THE ADOPTION OF ROBOTIC PROCESS AUTOMATION TECHNOLOGY THAT AFFECTS THE DECISION-MAKING OF PRIVATE LOGISTICS BUSINESSES IN THAILAND

Abstract

This research aims to study the acceptance of Robotic Process Automation technology of organizations and the organizational environment that affects the decision to use it in logistics businesses. It is a quantitative research. The sample consists of 400 private logistics business operators selected using Taro Yamane's calculation formula. The research tools include a questionnaire. Data were collected via online and in-person questionnaires. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics using multiple linear regression analysis. The research results found that 1) The acceptance of RPA technology in terms of perceived benefits, ease of use, and trust in the system significantly affected the decision to use it at a statistical level of 0.05, indicating that logistics businesses place importance on using RPA to increase efficiency, reduce errors, reduce labor costs, and enhance business competitiveness in the long term. Organizations that understand the benefits and are confident in the security of the system tend to use it more. It is a system that is easy to use and can be well integrated with the original structure, which will help to create widespread acceptance and use. The organization's environment, both internal and external factors, significantly affected the decision to use RPA at a statistical level of 0.05. Internal factors such as management policies, resources, and executive attitudes play an important role in the adoption of RPA. Organizations with a digital vision and support for technology investment will be able to adapt faster. At the same time, external factors such as competition, market trends, and legal requirements are also driving logistics businesses to adapt and use RPA to increase their competitive potential.