Published: 12/30/2025

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Research Articles

The Influence of Character Branding Strategies on Purchase Intention of Pop Mart Art Toys among Generation Z Consumers in Nakhon Pathom

Pattanit Chookong; Piti Jonhjaitrong, Sriplai Imsumran

8-18

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The Influence of Environmental, Social, and Governance (ESG) Responsibility on the Growth Opportunities of Listed Companies in the Stock Exchange of Thailand

Monvika Phadoongsitthi, Pornpitcha Promprasit

19-31

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The Application of AppSheet Platform for Developing Online Product Ordering Process: A Case Study of Hitachi Elevator (Thailand) Co., Ltd.

Sutee Koenklang, Surachai Wisesvoharn, Suphada Khamta, Noppol Insorn, Patcharin Wantha

32-43

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Professional skills that affect efficiency in financial and accounting work of District Finance and Accounting Officer, Department of Provincial Administration, Ministry of Interior

Kongkait Sahayrak, Jurailuk Suwunalaed, Prapaipit Liapsuetrakul

44-56

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The Relationship of Accounting Professional Competencies Affecting the Performance Efficiency of Financial and Accounting Officers in Government Educational Institutions under the Office of the Vocational Education Commission, Central Region

Tussanee Todting, Vasana Purahong , Namthip Phanlapha

57-66

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Confirmatory Factor Analysis of Digital Intelligence and Media Literacy Among Thai Youth

Chantana Papattha, Duriyang Komkhum, Kannika Tohmeena

67-83

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Academic article

Challenges of Using Solar Cells in Agriculture in Central Thailand: A Business and Economic Perspective

Chanattee Poompruk

84-96

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Integrating Crystal Field Theory and Cross-Cultural Communication: A Mixed-Method Case Study of Thai Management Trainees

Sarinrat Eiamworawuttikul

97-104

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Book Review

Digital Transformation Canvas

pinya Magtanaroong

105-108

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