The Study of Comparative Effectiveness of Facebook Ads on Making Prospects Interested in Products: A Case Study of Sticker Labelling Machine for B2B Business under JITT Inventing Co., Ltd.
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Abstract
This research is an experimental study to compare the effectiveness of Facebook ads on making prospects interested in products: A case study of sticker labeling machine for B2B business under JITT Inventing Co., Ltd. The company wanted to reach more target customers through online channels. The researchers obtained product information from experts within the company to determine the scope of the research by experimenting with real advertising on the Facebook platform by selecting the Lead Generation objectives. The experiment was conducted on 2 target groups: a group of business owners and a group of people working in the packaging line in 3 periods of experimenting with observing and analyzing the results to compare the effectiveness obtained each time.
During the first period, the results showed that Video ad formats deliver better results for both audiences. While in the second period, 30 days after the first period, video ads still performed better among the business owners. Image ads, on the other hand, performed better in the group of people working in the packaging line. In the third period, the ad fields were added to the higher intent lead forms to compare the results. along with increasing the daily budget including increasing the duration from 7 to 14 days. As a result, image ads continue to deliver better results among groups of people working in the packaging line. The overall result rate decreased for both target groups. However, the target customer information obtained from the advertisement after contacting was found the information from the third period is the most practical, showing that both video and image ad formats can attract different audiences. Moreover, adjusting the filling form, although the overall number of results is less. But there is an opportunity to get more quality information about the prospects.
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