Problems and needs for Product Value of Community Products in Nong Bua Lam Phu

Abstract

The purposes of this study were to Study the problems and needs of Product Value of Community Products in Nong Bua Lam Phu. Step 1 to Study the Qualitative research,16 target group. Research tool are interview, data analysis, descriptive statistics, step 2 the study the quantitative research, 306 sample groups, research tool are questionnaires , data analysis, descriptive statistics frequency percentage Average and standard deviation.

The results of the study were as follows, study the problems and needs of Product Value of Community Products in Nong Bua Lam Phu, found that problems and needs 1). Products Use chemicals And maintain the quality of the fabric, the image must be unique Processing and fabric patterns that are beautiful and have a story 2. service aspects: should have a place to sell Sewing is not yet elaborate. There is no modern material to blend. Providing customer information is not enough to attract new customers or foreign customers. Should maintain the standard of the product 3. Most of the personnel who are weaving personnel are the elderly. Lack of new generation to inherit and should provide children with knowledge about the fabric. Should provide teaching and learning in every step of weaving. 4. The image is the search for identity and identity of Nong Bua Lam Phu. Should have a pattern that is striped in Nong Bua Lam Phu province Should create a brand There is a story to create charm. Emotions are attracted to see the value of the fabric.