Strategies for The Development of Professional Community Products of Prachak Sinlapakhom District Udon Thaini Province

Abstract

The objectives of this research were: 1) to study the condition of problems for the development of community product occupation groups of Prachaksinlapakhom District, Udonthani Province, 2) to determine the strategy for the development of community product occupation groups of Prachaksinlapakhom District, Udonthani Province, and 3) to assess the development strategies of community product occupation groups of Prachaksinlapakhom District, Udon Thani Province. This research was a mixed method research. The sample group were community product occupation groups of 122 people drawn by simple random sampling.The target group in the strategy formulation consisted of 15 by purposive sampling. The target group in the strategy evaluation consisted of 30 people by purposive sampling.There were 3 phases of research as follows. The tool used was a questionnaire, semi-structured Interview and feasibility and suitability assessment form. The data were analyzed statistically for percentage, average and standard deviation.

The results showed that:

1. the condition of problems in the development of community product occupation groups of Prachaksinlapakhom District, Udonthani Province, overall was at a moderate level: 1) Management, 2) Promotion of Marketing and Public Relation, 3) product value addition, 4) Personnel, 5) production development.


2. The strategy for the development of community product occupation groups of Prachaksinlapakhom District, Udonthani Province, consists of principles, objectives, projects/ activities, Evaluation method has a total of 5 approaches 12 activities, including 1) Management, 2 activities, 2) Promotion of Marketing and Public Relation, 3 activities, 3) product value addition 2 activities, 4) Personnel 2 activities, and 5) production development 3 activities.


3. Assessing the development strategies of community product occupation groups of Prachaksinlapakhom District, Udon Thani Province, it was found to be appropriate and feasibility at a high level in every direction, 3.51 on all sides. Considered through the assessment, it can be put into practice.