Effects of NAKHI on The Northeastern Travel Destinations: Tourism Promotion Via Thai Television Drama

Abstract

Tourism has a great impact on national economies. This hospitality industry has been used as a tool to increase gross domestic product by many governments. Recently, film induced tourism has become a very popular trend among travelers. However, this field of study can be deemed a new paradigm among Thai Tourism and Hospitality scholars. Therefore, in this article, the author explores and discusses this type of tourism. The main purpose of this academic writing is focused on how Thai television dramas and films can be employed to promote tourism destinations in the Northeast, Thailand.

The article also revealed that Nakhi, a popular TV drama of 2016 and Nakhi 2, the film produced in 2018, had brought countless visitors into the Northeastern locations. The paper discussed further the speculated positive and negative impacts of the motion pictures as well as tourism business on the local communities.  Guidelines on making use of the film influence to promote tourism were also given.