Consumer’s Satisfaction Toward Creative Economy Products on Ban Siaw Noi Weaving Group, Muang District, Chaiyaphum Province

Abstract

The research  aims to study consumer’s satisfaction toward creative economy products Ban Siaw Noi Weaving Group, Muang District, Chaiyaphum Province. Using evaluation research method, the samples were 400 people who were interested in product selected by a convenience sampling. The collected data were analyzed using percentage, mean, standard deviation and content analysis.The results show that : Consumer’s Satisfaction with creative economy products overall satisfaction was at a high level (= 3.69). The aspect that received satisfaction was at a high level, the first priority is the usability of the product (= 3.89), followed by beauty of the product  (= 3.66 ), price and distribution ( = 3.62 ) and  in terms of materials and durability in the use of products ( = 3.58 ) respectively. The suggestions were to increase the product released by using the same woven fabric for consumers to choose according to their needs.