Guidelines for School Administration Using Soft Power Concepts for Educational Leaders in Educational Opportunity Expansion Schools Under The Udonthani Primary Educational Service Area Office

Abstract

The purposes of this research were to: 1) study the current conditions, desired conditions, and needs for educational administration guidelines using the soft power concept for school administrators in educational opportunity expansion schools under the Udon Thani Primary Educational Service Area Office 2) study educational administration guidelines using the soft power concept for school administrators in educational opportunity expansion schools under the Udon Thani Primary Educational Service Area Office and 3) evaluate educational administration guidelines using the soft power concept for school administrators in educational opportunity expansion schools under the Udon Thani Primary Educational Service Area Office. The research employed a mixed-methods approach, utilizing both quantitative and qualitative data collection methods. The population consisted of school administrators and government teachers in educational opportunity expansion schools under the Udon Thani Primary Educational Service Area Office in the academic year 2024, totaling 4,584 people from 224 schools. The sample group comprised 357 school administrators and government teachers. The research instruments included questionnaires, interview forms, and evaluation forms. Quantitative data were analyzed using descriptive statistics including percentage, frequency, mean, standard deviation, and Priority Needs Index (PNI). Qualitative data were analyzed through content analysis. The research findings revealed that: 1) The current condition of educational administration using the soft power concept for school administrators was at a moderate level overall, while the desired condition was at the highest level overall. The needs assessment for developing educational administration using the soft power concept for school administrators showed that organizational policy had the highest Priority Needs Index, while organizational culture had the lowest Priority Needs Index. 2) The educational administration guidelines using the soft power concept for school administrators, as validated by experts, were found to be applicable in all aspects. 3) The evaluation results showed appropriateness at the highest level.