Model of Corporate Social Responsibility of Business Enterprises Phantong District, Chonburi Province

Abstract

            The objectives of this research were: 1) to study problems relating to corporate social responsibility of businesses in Panthong district, Chonburi province, 2) to study about the appropriate models of corporate social responsibility of businesses in Panthong district. The key informants of this study were (1) Vision glass Industry Co., Ltd. (a medium-sized company), (2) Kaizen Tech Revolution Co., Ltd., (3) the representatives from communities located around businesses in Panthong district, and (4) the participants in a focused-group discussion from Vision glass Industry Co., Ltd. An interviewing form was employed as a research tool for data collection.

            The study found that:

1. According to problems about corporate social responsibility of businesses in Panthong district, the study revealed that there are problems about a business activity monitoring, a conflict of interest among shareholders, a response on consumers’ need and a company’s maximum profit, a beneficent marketing activity, an appropriate management for safety and sanitation in a working place, a promotion for good corporate governance, and a production process which lacks of raw material and modern machines.
2. Owing to the corporate social responsibility of businesses in Panthong district, the study represented that the businesses show their corporate social responsibility by providing an artificial grass field for children in a community, giving sport equipment and suits to children, supporting for academic funds, providing a luncheon for children, a mangrove planting project, and a drinking water donation project.

       3. Basing on the study about the appropriate model of corporate social responsibility, the study showed that there are 7 strategies situated for businesses in Panthon district, Chonburi province including (1) a promotion of social issues,   (2) a marketing strategy relating to social issues,  (3) a marketing strategy for social issues solving, (4) a charity donation, (5) a volunteering to help a community, (6) a business operation with corporate social responsibility, and (7) a development and delivery of products and services based on a purchasing power of grass-root people.