The Approach to Acceptance of the ThaID Application Case Study of People in the Phichit Mueang Municipality Phichit Province

Abstract

             The objectives of this research are 1) to study the acceptance level of the ThaID application, 2) to compare personal factors affecting the acceptance of the ThaID application and 3) to study suggestions for the acceptance of the ThaID Application of people in the Phichit Mueang Municipality, Phichit Province. This research employs both quantitative and qualitative research. The sample group was 400 people using the ready-made table of “Taro Yamane” and 10 key informants using the purposive sampling method. The research instruments were questionnaires and interviews, which were validated by experts and found to be reliable and analyzed using descriptive statistics and hypothesis testing, including frequency, percentage, mean, standard deviation, t-test, and F-test.
             The research results found that:
             1. The acceptance level of usage, in terms of perceived benefits, perceived ease of use, and perceived risks, are high-rated with = 4.02 and S.D. = 0.40
             2. In comparing personal factors, it was found that educational level differs in terms of perceived benefits of usage, while average monthly income differs in terms of perceived ease of use and perceived risks of usage.
             3. There should be clear and transparent promotional materials, an easy-to-understand design, and stringent measures to protect personal data security.