The Development of Creative Writing Skills in the 21st Century Using an Online Feedback Process for Undergraduate Students

Abstract

The purposes of this research were: 1) to evaluate the effectiveness of a 21st-century creative writing learning plan incorporating an online feedback process, based on an efficiency criterion of 85/85; 2) to compare students’ creative writing skills before and after participating in the program; and 3) to investigate students’ opinions toward the developed learning management system. The target group consisted of 34 second-year undergraduate students enrolled in the “Thai Language for Communication” course at Lopburi College of Dramatic Arts during the first semester of the 2025 academic year, selected through purposive sampling. The research instruments included: 1) the creative writing learning management plan with online feedback, 2) a creative writing skills test, and 3) an opinion questionnaire. Data were analyzed using mean, standard deviation (S.D.), percentage, and the dependent-samples t-test.

The results indicated that: 1) the learning plan, synthesized from creative thinking theories, 21st-century learning concepts, feedback mechanisms, and social media frameworks, comprised six phases: (1) Learning, (2) Idea Initiation, (3) Contemplation and Planning, (4) Creating, (5) Reflective and Creative Revision, and (6) Acceptance and Evaluation. The plan achieved an Item-Objective Congruence (IOC) index between 0.80 and 1.00 and reached an efficiency score of 82.85/85.60, which met the specified 85/85 criterion. 2) Students’ creative writing skills significantly improved after instruction at a .05 level of significance. 3) Overall, students expressed the highest level of satisfaction with the online feedback learning process (x̅=4.60, S.D.=0.38).