Communication strategies of thai political parties in the digital

Abstract

The objectives of this research were 1) to present a communication model in the digital era, 2) to study the political communication style of Thai political parties, 3) to analyze the communication strategy of Thai political parties in the digital era. Using document research, the researcher uses a method of collecting information from books, documents, reports or other media. Then present the results of the study analyzing and synthesizing the data. The results showed that Communication styles in the digital age There are online and offline channels, including creation through text, video or images. Thai political parties have a political communication strategy by creating descriptive content about the political party brand. candidate political views to create political participation by using the channels through Facebook, Twitter, Youtube is an important part in creating a distinctive feature, keeping political parties in the trend. that allows people to access information and be able to follow up continuously and quickly This provides an opportunity to stay in the memory and make effective decisions of those who have the right to vote.