Applying the King's Philosophy to Business Creation for a sustainable economy : a case study of Khao Sawai Agricultural Park

Abstract

The entrepreneurs of Khao Sawai Agricultural Plantations have adopted the Sufficiency Economy Philosophy as a concept based on the concept of living a balanced and self-reliant life. This concept emphasizes the importance of moderation, flexibility and sustainability in all aspects of life. Including economic, social and environmental. Sufficiency living promotes the idea that self-sufficiency brings happiness and well-being as a basic need and lives according to one's means. At the same time, taking into account the impact of their actions on the environment and society, the principles of applying the King's Philosophy are gaining popularity among young generations who love their homeland and their homeland. As a result, the community has developed both in terms of the community's economy, creating jobs, earning income, living sufficiently, creating the power of happiness, developing the ability to adapt and recover from challenges and strive to Living Sustainably Living Sufficiency is a holistic lifestyle approach that emphasizes the importance of balance and self-reliance to make families happy.