Upgrading Community Enterprises in Buriram Province to a Creative Economy

Abstract

A study of upgrading community enterprises in Buriram Province to a creative economy. It is a study of the context of community enterprise management in order to lead to the development of product development processes and marketing systems of community enterprises in creating added economic value or social value in Buriram Province.

The purpose of this research were: 1) study the management of a primary business enterprise in the province of Buri Ram 2) develop the process and products of the community business in the province of Buriram to a creative economy and 3) Build a network and marketing system of business community in the province of Buri Ram to a creative economy is an action research method, The sample group was the Ban Khok Phluang silk weaving community enterprise, Nong Kong Subdistrict, Nangrong District. Ban Bua Temple Herbal Community Enterprise, Ban Bua Subdistrict, Mueang Buriram District and the women's herbal processing community enterprise of Ban Rakatai, Ban Prue Subdistrict, Krasang District, Buriram Province, 50 key informants, The tool used was an in-depth interview.

The research results found that

1. Study the management of three model community enterprises in Buriram Province. There is a community enterprise for women's herbal processing groups in Ban Rakatai. It is a model community enterprise. There are comprehensive management methods. That is, there is complete production planning.
2. The development process follows the concept of quality management with PDCA. They are 1) P (Plan) is clear planning. To carry out activities producing and selling products using local resources. 2) D (Do) is action. It starts with small groups within the community. Collaborate and establish with familiarity. Kinship. 3) C (Check) is inspection. There are clear and transparent rules or agreements. and 4) A (Action) is to improve and fix the problem areas. By systematically creating community cooperation
3. Create a network and marketing system for community enterprises in Buriram Province towards a creative economy. There are important guidelines: 1) Expanding the community enterprise network base. 2) Developing relationships in the community enterprise network to be strong and have complete friendship. 3) Creating a learning network In the form of seminars, training and study visits. 4) Build more marketing networks. Including developing products and services to have quality 5) Network cooperation in carrying out activities 6) Concrete participation of relevant partner agencies.