SUITABLE ORGANIZATIONAL MODEL FOR BUSINESS TO DEVELOP SELF-RELIANCE: CASE STUDY OF AGRICULTURAL DEVELOPMENT AND SERVICE CENTER SAVANNAKHET, LAO PEOPLE'S DEMOCRATIC REPUBLIC

Abstract

The objective of this research was to determine the appropriate organizational model in order to be a self-reliant business. This is a qualitative research. In-depth interviews were conducted to collect data. The results of the research revealed that the appropriate organizational models for business to be self-reliant include an advisory board structure, production management, technology development, application of fundamental technology in teaching and training, productivity, branding and packaging, as well as the use of social media in advertising, public relations or customer services. In terms of production, production networks should be established so that products can be produced on time which also prevents production disruptions due to product shortages. In terms of distribution planning, agricultural field projects should be organized in order to reach customers in other target groups. In terms of inventory management, a first-in, first-out system should be implemented. In terms of marketing, a community network should be established to distribute products. The development of the center's activities in each business unit is as follows: for plants and forestry agencies, plants should be produced and sold to farmers at low price which allow them to experiment planting and propagating. Animal agencies concentrate on producing products that meet the needs of consumers in the community. Rice agencies should focus on producing genuine local rice, and support local farmers to grow in the experiment area. Soil agencies should focus on improving soil quality in order to be able to grow economic crops demanded in the market. Lastly, irrigation agencies should provide adequate water sources.