ENHANCING COMMUNICATION SKILLS THROUGH LOCAL WISDOM KNOWLEDGE MANAGEMENT OF THE ANCIENT TEEN JOK TEXTILE CONSERVATION COMMUNITY ENTERPRISE IN LOHNG HOD–DOI TAO, CHIANG MAI PROVINCE

Abstract

This research aimed to develop communication skills through the knowledge management process of local wisdom among the Ancient Teen Jok Textile Conservation Community Enterprise in Lohng Hod–Doi Tao, Chiang Mai Province. The study employed a mixed-methods approach following the knowledge management process.

In Phase 1, data collection and organization were conducted with 50 members of the ancient Teen Jok weaving groups in Doi Tao District, Chiang Mai. The checklist used in this phase was validated by three experts, yielding an Index of Item-Objective Congruence (IOC) of 0.759. Data triangulation and public forums were applied to ensure consensus of no less than 60%. The findings revealed four main groups of ancient Teen Jok textile patterns: Khan Khom, Khom Luang, Kut, and Khrua patterns.

In Phase 2, the development of an information system-the Ancient Teen Jok Textile Pattern Database-was carried out. Evaluation by five experts indicated a very high level of quality (Mean = 4.616, S.D. = 0.157). The overall satisfaction level among community weavers was also rated at a high level (Mean = 4.096). The database design was validated by three experts, with an IOC value of 0.793.

In Phase 3, knowledge exchange and application were implemented by selecting five community innovators-heads of weaving groups from various sub-districts in Doi Tao and Hod districts-for participation in three innovation development activities. The activity plans were reviewed by three experts, showing an IOC value of 0.871. Communication skill assessment was based on three dimensions: speaking, thinking, and lifelong learning skills, using scoring rubrics validated by experts (IOC = 0.819). The results revealed that the overall communication skill development of the five innovators had an average score of 4.177, which is considered at a very high level.

In conclusion, this study demonstrates that the integration of local wisdom knowledge management effectively enhances communication skills and strengthens community capacity. It supports sustainable local development in alignment with national strategies and policies aimed at improving the well-being of local populations.