Strengthening the Network of Occupational Groups and OTOP Producers and Entrepreneurs in Chiang Rai Province

Abstract

This research aimed to explore strengthening the network of occupational groups and OTOP producers and entrepreneurs in Chiang Rai Province. The study employed a qualitative methodology, with data collected through in-depth interviews, participant observation, and focus group discussions. The participants included 36 representatives of occupational groups and OTOP producers and entrepreneurs-two from each of the 18 districts in the province- along with four community development scholars and related officials, making a total of 40 participants. Data were analyzed using content analysis. The findings revealed that the process of strengthening these networks consisted of five key components: 1) active participation of the network members in knowledge exchange, planning, organizing activities, and jointly monitoring and evaluating operations; 2) fostering social relationships among network members through continuous and diverse collaborative activities; 3) developing the potential and capabilities of the network at the group, district, and provincial levels; 4) creating common learning spaces to support knowledge exchange, cooperation, and connectivity among networks; and 5) facilitating informal coordination and collaboration, which built trust and a sense of solidarity among network members. These mechanisms have contributed to a stronger network of occupational groups and OTOP producers and entrepreneurs in Chiang Rai Province. Collaboration within the network fostered mutual support and promoted joint development efforts.