Innovative Management Utilizing Applications As Communication Tools For Smog and Wildfire Prevention and Solution in Northern Thailand

Abstract

        This paper aims to propose innovations to monitor smog and forest fires that occur in northern Thailand every year caused by 1.) the burning of household rubbish, 2.) open crop burning, 3.) burning for creating firebreaks, and 4.) burning for the haunting and finding forest products. Smog and forest fires have impacted several aspects: 1.) population health, 2.) traffic and tourism, and 3.) natural products. There are various innovations for smog and forest fire management, including 1.) Burn Check, an application to support the management of smog problems in the area, 2.) FireD is a community-based data application for timely fuel disposal decisions, 3.) Chiang Rai Hotspot, a real-time heat detector application for the Chiang Rai area, 4.) IPollution, a wildfire and smog alert system showing air quality data, 5.) Forest Fire, a wildfire notification and caution application for northern Thailand, and 6.) Air4thai, an application reporting real-time air quality measured by AQM (Ambient Air Quality Monitoring System) from throughout the country. Nowadays, applications involving smog and wildfire prevention and solution are not popular among Thai citizens. It may result from 1.) Lack of public relations to the target audience to know the application. 2.) Not training to use the application for the target audience. 3.) The application uses language inconsistent with the target audience. 4.) Reject innovation