Thai Advertising during Rattanakosin era after world war 2

Abstract

        This article presents a sequence of Thai Advertising during Rattanakosin era  after world war 2, which describes advertising into 4 different eras as follows: 1. Advertising in the era before the television media (1946 - 1955), which was the era when the print media was very important to advertising. 2. Advertising in the era of black and white broadcasting television (1955 – 1967), which was the era where advertisements were distributed through television stations for the first time. 3. Advertising in the era of color television broadcasting through (1967 - 2021), which is the era of the development of various advertising formats. This is caused by many factors, such as the emergence of many Thai and foreign advertising agencies, causing competition in the creation of works. Also the Advertising Film Contest The availability of technology that has progressed in chronological order. 4. Advertising in the digital media era (1992 – 2021), which is the era of advertising on network links through the Internet throughout the world. There is an advertising format that has changed according to modern media. and using consumer big data to plan advertising strategies. The purpose of this article is to present for study. Collecting advertising data in Thailand The post-World War II era and is used as a reference for researching historical advertising work for those interested, by analyzing and collecting data from primary sources and secondary sources brought together and linked to reference to the history of Thailand and the sequence according to the occurrence of the event first.