Vol. 26 No. 3 (2022): september - december

Articles

• Film language communication and narrative techniques used in online Thai commercials launched from 2017 to 2019

  Kamonrat Vongraksa, Krisda Kerddee

  8-17

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• VIOLENCE IN ONLINE COMMENTARY: A CASE STUDY OF THE “ JOX JOX GROUP ”

  Watchara Khunwong, Adipon Euajarusphan

  18-30

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• Policy and Guidelines for Television Program Production for Learning: A Case Study of ALTV Channel 4, Fun Learning TV

  Punbuppa Moranon, Lucksana Klaikao

  31-42

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• Communication for Lisa BLACKPINK Fan Club Identity Negotiation on Social Media Platform

  Phattrawadee Hong-aek, Bu-nga Chaisuwan

  43-55

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• Communication and role of opinion leaders towards Thai Fans. Case Study: BTS

  Chotirost Maharudeeone , Lucksana Klaikao

  56-66

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• THE INFLUENCE OF SOCIAL ENDORSEMENT ON MESSAGE CREDIBILITY OF HEALTH-RELATED FAKE NEWS ON FACEBOOK IN UNDERGRADUATE STUDENTS

  Sethsarut Warutsardsadanun, Pisit Kaisomsart, Pitthayut Songdach, Trawin Chaleeraktrakoon

  67-78

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• Sports Image Communication of Alcoholic Beverage Business through Sponsorship in Sports

  Chanchai Suksuwan, Grit Thonglert

  79-93

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• Development of Lifestyle Brand Design Format

  Kamolchanok Sreshthaputra

  94-104

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• The Sexualization of Females on Weibo and Its Interactive Influences on Chinese Young Females

  Haoyan Liu, Doungtip Chareonrook

  105-113

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• Thai Advertising during Rattanakosin era after world war 2

  Chinoros Thinwilaisakul

  114-125

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• Communication Strategies and Factors Affecting the Decision of Post-Graduate Students’ about Choosing an Open University in the Digital Era

  Wannapa Nim-on, Patchanee Cheyjunya

  126-140

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• THE ANALYSIS OF SOCIAL REFLECTION ON SCI-FI MOVIE FOR A SCREENPLAY

  Watchareephron Tainngern, Anick Thavichachart

  141-148

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• A comparative study of the news values of online mass media, Focuses on soft news and hard news on the situation of the COVID-19 epidemic

  Wiroj Srihirun, Tanit Pruktara

  149-159

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• STATUS OF FAT FEMALE CHARACTERS ON THAI TELEVISION DRAMAS

  Chayanun Wongsrikaew, Anick Thavichachart

  160-167

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• The communication of “Suvarnabhumi” concept through painting at Museum of Contemporary Art (MOCA)

  Suwicha Sawang, Grit Thonglert

  168-181

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• The relationship among information exposure in organization, organizational communication climate, interpersonal relationship and participation in organization activities

  Pareerat Vichaidit, Pornthip Sampattavanija

  182-195

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