The Innovation of Creative Media for Raising Awareness and Understanding of Violence Literacy among Secondary School Students

Abstract

        The objectives of this research were 1) to study the issues of violence among lower secondary school students 2) to study strategies for creating safe and creative media through the media innovation from research processes and experiments with participatory workshops of lower secondary school students. This research was a mixed method, consisting of qualitative research and quantitative research. Research tools included the Focus Group, Interviewing, Questionnaire, Participant observation and Design Thinking process. The researcher used the Participatory Action Research or PAR that focuses on target groups- lower secondary school students in Daonairoi school Songkhla and the Hatyai International Dhamma’s Educational School for Blind to be involved in every process.

        The results of the research found that 1) the issue of violence in the viewpoint of the Daonairoi school Songkhla target group consisted of controversy, bullying, mimicry, extorting money, group bullying, mayhem and mentality hurt. The issues of violence in the perspective of target groups at the Hatyai International Dhamma’s Educational School for Blind consisted of mimicry, bullying, harsh words, derogation, controversy, rejection with the word "okay" or "Mai pen rai" in Thai. 2) The safe and creative media creation strategy through the media innovation focuses on the participation of the target group in all processes, including the selection of students from the Faculty of Communication Arts to be a Change Agent in driving activities, organizing activities to search for violence issues, organizing knowledge-building activities or Empower, selecting the issue of violence, media creation and design, media production, media development, and media evaluation, including the expansion of knowledge to new target groups through a Lesson-Learned Stage in every region.