Online Self-Presentation: The Roles of Screen Time, Cybervictimization, and Self-Objectification
Keywords:
Social Media, Self-Presentation, Self Objectification, Number of Follower, Cyber VictimizationAbstract
The purpose of this research were to (1) study the factors of screen time and number of followers that affect the cybervictimization of social media users; (2) study the cybervictimization that affects self-objectification as an online object of a social media user; (3) study cybervictimization and self-objectification as objects that affect screen time, the number of followers, and the self-presentation of social media users; and (4) develop a structural equation model of factors that influence the self-presentation of social media users. This quantitative research employed, collecting data through 160 sets of questionnaires from users across various online platforms. The statistical analysis of the data was conducted using the SPSS and SmartPLS software packages.
The research findings indicated that screen time and the number of followers directly influenced cyber victimization. Furthermore, cyber victimization and self-objectification acted as mediated factors between other variables and social media users' self-presentation. All these factors collectively impacted users' self-presentation both directly and indirectly. Therefore, social media users should be mindful and recognize their true worth, avoiding comparisons with others. They should also foster self-esteem that isn't dependent on follower counts or external validation.
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