The Design of Line Stickers to Enhance Misinformation Surveillance within the Southern Thailand Consumer NetworkThe Design of Line Stickers to Enhance Misinformation Surveillance within the Southern Thailand Consumer Network
Keywords:
Misinformation, Media Literacy, Line Stickers, Human-Centered Design, Consumer South NetworkAbstract
This study aimed to examine and design a Line sticker set to support misinformation surveillance within consumer networks in Southern Thailand, as well as to evaluate its efficiency, effectiveness, and user satisfaction. The research was conducted under the Human-Centered Design (HCD) framework, employing a mixed-methods approach that combined qualitative and quantitative techniques. Qualitative data were collected through focus group discussions, while quantitative data were obtained from a media prototype evaluation survey. The target group comprised 14 volunteers from consumer networks across seven southern border provinces who participated in the co-design of 16 prototype stickers. The design emphasized the representation of local identity, the use of Southern Thai and Jawi languages, and visual communication that encourages information verification prior to sharing. The prototypes were subsequently evaluated by 27 actual users using a five-point Likert scale satisfaction questionnaire.
The findings revealed a high level of user satisfaction across all dimensions. The highest mean score was attributed to font size suitability for readability stay at 4.63 points (strongly agree). The color contrast for visual distinction stay at 4.59 points (strongly agree). and content layout appropriateness stay at 4.48 points (strongly agree). The average satisfaction score across all items stay at 4.46 points (strongly agree). indicating strong usability and acceptance.
The results suggest that culturally grounded Line stickers can effectively serve as micro-media tools for community-based misinformation surveillance. When designed with users’ linguistic and cultural contexts in mind, such media not only enhance information awareness but also promote participatory media literacy practices. This approach offers practical implications for developing similar tools in other regional or community-based contexts.
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