กระบวนการพัฒนานักสื่อสารงานวิจัยท้องถิ่น เพื่อเผยแพร่งานวิจัย

บทคัดย่อ

                   The objective of the research is to study the process of the local communicator development for disseminating the research work. The research employs a qualitative approach where participatory action research is used as a tool to study the knowledge of media creation process in order to disseminate the research work and to develop the research communicator.
                   The result shows that there are three tasks throughout the process of preparation for participants to be developed which are; 1) having a coordination process in which working with nodes (Northern-based Coordinator) for setting the work direction; 2) having an instruction process for advising the local commu-nicator; and 3) having workshops. For the development process of content creation and design for local communicator and the media creator, there are five principles for local communicator and the media creator to follow in order to have an effective research dissemination which are; (1) understanding the production process and understanding the research dissemination process; (2) having media and target audience analysis; (3) having the content preparation and acknowledge the scope of the content; (4) the content selection matching with the target audience; and (5) conducting the quality assessment before using the media.
                   Finally, there are four factors that lead to the success of the research dissemination through the education system which are (1) having nodes or coordinators, (2) the activity design, (3) having an active instructor; and (4) having the participation between the media creator and the researcher.