Social TV, Communication Innovation on the Official Facebook Page of Digital Television

Abstract

                This research is a mixed-media research to answer research questions. The study found that during a normal period, the social media team would select and deliver content based on television station’s position. During the election period, however, news on the national election was in the audience’s interest and also in the main social stream. The content received from the station was original news and entertainment video clips that would be edited and reproduced as new pieces of work. Other content sources include the station's website mainly news images, texts and video clips and self-generated content by the social media team, which had never been aired on any television program. For users’ interaction, most of their Facebook fans chose to access live and video clip contents and interacted with emoticon. They tended to comment mostly on news and political contents.