Development of skills in information technology and participatory communication of the community To promote the marketing of cloth bag products in Bo Phlap Subdistrict, Mueang District, Nakhon Pathom Province.

Abstract

This research study aims to 1) to study the behavior of internet usage in shopping through social media, 2) to study customer satisfaction with digital media of cloth bag products 3) to study and improve Social media to increase product distribution channels. It was a mix method research with 335 samplings and 10 entrepreneurs of handmade cloth products in Bo Phlap Subdistrict, Mueang District, Nakhon Pathom Province. The tool was an online questionnaire for quantitative research and a semi-structured questionnaire for qualitative research. The data were analyzed by descriptive statistics; frequency, percentage, mean and standard deviation.

The results showed that most of the respondents were female, 175 people or 52.2 percent of samples, internet usage frequency 1-3 hours per day. By using digital media with the form of posting, sharing, checking in, having previously purchased or likely purchasing goods or services via the Internet, including clothing products Instant food and food delivery, vegetables, fruits, cosmetics. The sample was satisfaction in Facebook page design and development Logo, branding, products and packaging benefits of use, the overall was high ( = 4.32, SD = 0.54). The satisfaction  in Logo, branding, products and packaging, was the highest level (  = 4.61, SD = 0.61),  useful aspects of use was high level (  = 4.22, SD = 0.59), and satisfaction in Facebook page design and development at high level (  = 4.13, SD = 0.41), respectively.