Public Relations Media Creation for Thai Lue Luang Tai Woven Fabric,Doi Sa Ket Sub District, Chiang Mai Province by Community Participatory

Abstract

The purpose of this study was to study community public relations needed and to create Public Relations Media of Thai Lue Luang Tai woven fabric group by Community Participatory Process. This research is a qualitative research conducted through in-depth interviews with related persons, focus groups, participant observation, and related documentary research. The area of study is Thai Lue Luang Tai woven fabric group Doi Sa Ket Sub District, Chiang Mai province.

The research’s findings showed that Thai Lue Luang Tai woven fabric groups need media to promote their products and member lack of media creation skills. There are 3 types of media included printed media (leaflets and brochures), video, and Facebook fan page. The community is involved in media creating as follows: 1) defining media issues 2) participation in the media production process and 3) participation in media evaluation. In developing the media, the community took part in 3 levels of participation: 1) user level 2) producer level, and 3) policy maker level.