Men’s Fashion Product Development from Tail Lue Cultural Capital

Abstract

Nan province is in the northern region of Thailand. The province is listed as “the city not to be missed” because of it’s abundant natural and cultural resources. Its increasing popularity has led to a major development of creative tourism that combines cultural learning with travel. The textile cultural capital in Nan province is very interesting because its borders encompass various ethnic groups and cultures. This has led to a diverse cultural heritage. According to the research, textile entrepreneurs in Nan province still lack development in sustainable creative tourism, which will increase the local community’s income significantly.

This research article provides the development guideline for a local textile entrepreneur, Miss A Products, which located in Pua district, Nan province. The Local textile entrepreneur has inherited the Tailue culture for a long time. The development of the products also includes its valuable cultural heritage. However, the local textile entrepreneurs have noticed the potential market for men's fashion products that can meet the current needs of major tourists. This research article introduces data analysis of the research including consumer needs, local textile entrepreneur needs, design concept, market gap study, the guideline of menswear fashion product development, and textile cluster establishment to increase income for local community in Pua district, Nan province.