Design and Development of Auspicious Ring Jewelry According to Thai Numerology Principles

Abstract

This research study aims to design and develop auspicious ring jewelry based on Thai numerology and to design a business plan for auspicious jewelry and based on Thai numerology using research and development processes. Under the direction of “Faith marketing” is growing continuously both in the country and abroad with jewelry computer aided design (CAD) and business model canvas analysis. By in-depth interviews with experts in three areas: Thai numerology, jewelry entrepreneurs and female consumers used to develop prototypes and prepare business plans. The results of the research found that auspicious ring jewelry according to Thai numerology has gained 90.47 percent of popularity. The researcher developed a prototype of an auspicious ring through consumer evaluation. It was found that the ring was the most popular in each aspect as follows: success is auspicious ring type 3 (power 9), work is auspicious ring type 3 (power 14), financial is auspicious ring type 3 (power 56), and on the side of love, it is auspicious ring type 2 (power 36). Found that in the price of 9K gold rings, the average price should be between 11,100 - 18,000 Baht and the average price of a silver ring should be between 1,490 - 1,890 Baht. It was found that the target audience of the market's consumers is 29-40 years old by marketing through online channels and the age group 46-50 years by marketing through the sales of made-to-order. It was found that the strategy used in determining the business of auspicious ring jewelry is a business marketing strategy, excellent product or merchandise strategy and price strategy or appropriate pricing, respectively.