Creative Design for High Fashion Identity in Kuwait

Abstract

Since the global economic regression highly caused the impact on the fashion industry, on the contrary, the Middle East countries were slightly affected by this situation. The leading global brands significantly pay more attention to the Middle East market, considering this region as a primary target. This perspective could potentialy be a business opportunity for Thai fashion exporting entrepreneurs to explore the new market. Kuwait, one of the Middle East country, was ranked as one of the most attractive country for the business investor. This country also gives women freedom more than the others, modernizing the change in Kuwait women image and becomes well-known in a fashionable way.      

This article is a part of the doctoral thesis “Creative Design For High Fashion Identity in Kuwait” Representing the needs and behavioral study of Kuwait women as a target market, with haute couture pattern study to analyze for a new fashion brand, including the use of fashion trend for brand recreation and product design guideline to fit with the market needs