A Learning Process for Innovative Media Creation to Develop Learning of the Society

Abstract

This participatory action research aired to develop a learning process on the development  of social media innovation. using Movie based learning process to develop skills in communicating social issues by producing short films in a step-by-step manner. Through social laboratories with experienced experts and target groups in the project Participated in a short film production trial called the Master Lab by putting theory into practice. Following that, the target group began to make short films about social issues on their own and transmit it throughout the community and society. Through Media Lab Short Film Festival and road show activities. The tools used to collect research data at each stage were Brain Storming, Focus Group Discussion, Participant Observation. By collecting data in the Issue based process, Area based process, and Movie based process.Social issues were used for a short movie production which the society should put the importance on it and help prevent based on the following top 5 issues :

1) Inequality of  quality of life in urban areas, problems in mass transportation infrastructure systems, quality of life of stray animal management and workforce who are taken advantage

2) Infringement on streets , car parking discipline, and infringement committed by government personnel setting up a car checkpoint

3) Equality of disabled persons, aging people , children and youths as well as the difference on the diversity in cohabitation in the society

4) Media literacy, language use assimilation and media addiction

5) Culture, urban dweller well-being change and maintenance, agricultural crops, safe food and sick pay welfare

The target group took the societal issues found during the process and applied them to their lives. to use a Movie Based Learning process to create a short film about social issues. The target groups that go through the development process at each stage will become innovators who will be able to exchange ideas in film production on a wide range of levels. Speakers from the social issues network as well as students from other institutions involved in the initiative. Until they are able to produce their own short films to communicate social issues seamlessly. The possibility for producing short films for young people will increase the potential of producing short films for young people. Until developed as an innovator who can communicate more social issues through the media of movies.