Commercial Jewelry Design from Brass Material Using the Application of Metal Weaving

Abstract

The objective of this research aims to study guidelines of commercial jewelry design from brass using the application of metal weaving and to design and produce jewelry for commercial. The method from the first objective is using interviewing specific jewelry experts. With expertise of at least 10 years, three experts were chosen. Collecting data was analyzed in terms of content with related research. The result leads to 3 conceptual designs (second objective) with 3 pieces for each. The satisfaction questionnaire, using the Likert Scale theory with five scales of satisfaction, is evaluated by tourist groups in Chanthaburi province, working women, and adults for 400 people. The results from the questionnaire were brought to the mean (X bar). The selected conceptual design with the highest evaluation will bring to make jewelry prototypes.

           The result shows that the jewelry prototype should add a variety of weaving techniques such as switching the size of metal lines and rolling metal lines into flat lines, etc. In commercials, the conceptual jewelry should be simple design and can be used in everyday life. Researchers have taken the design from geometric shapes that are easy to manufacture in earrings, pendants, and bracelets. The satisfaction design is the first set of conceptual designs with a score of 4.26. The set of jewelry is a combination between handmade jewelry and industrial jewelry making and can be reduced production time and cost. Based on the production of 100 jewelry sets, about 50 percent of the profit are from the selling price.