The Development of Herbal Compress Packaging from Hmong Ethnic Identity to Promote Ban Huai Han Community Enterprise, Chiang Rai Province

Abstract

This research was an applied research utilizing the participatory research method. The objectives were: 1) to study the Hmong ethnic identity and Ban Huai Han Community Enterprise, Po Sub-district, Wiang Kaen District; Chiang Rai Province, 2) to design and develop herbal compress packaging that reflects the ethnic identity of Hmong and Ban Huai Han Community Enterprise, and 3) to evaluate tourists' satisfaction towards the efficiency of herbal compress packaging. Data were collected with 15 Ban Huai Han community enterprise members by purposive random sampling. Then, the herbal compress packaging was designed and the satisfaction of the herbal compress packaging efficiency was evaluated by collecting a questionnaire from 100 tourists. Data were analyzed by descriptive statistics including mean and standard deviation.

The research results can be summarized as follows: 1) identity of Hmong ethnic and Ban Huai Han community enterprise consists of way of life growing and processing herbs, Hmong embroidery with spiral and pagoda patterns, Phra Kruba Noi Suphanat Nakseno, white cliffs - red cliffs, and Phra That Arokaya pagoda. 2) The design of the packaging structure focuses on strong structure, moisture protection, fits the product, and can be opened and closed completely. In terms of graphic design, the researcher presents the story of the Hmong ethnic group of Ban Huai Han by using the community identity as inspiration for the design. Use post - printing technique by stamping die-cuts on the lid of the box to apply as a tissue box, which helps reduce waste and preserve the environment. 3) The satisfaction assessment result of packaging efficiency found that tourists were satisfied with the overall packaging efficiency at the score of 4.96 which was at highest level.